Tourism department’s move to make use of perfumes becomes ‘foul’, civilians say

The tourism department had to face the fuming-mad public just recently after it got accused of unreasonable splurging of funds amounting to £8,500 on a marketing campaign that centred on a perfume. The perfume, allegedly, could sum up what England is as a whole.

Reportedly, it was the quango VisitEngland that spearheaded the campaign. They manufactured and marketed 30 bottles of perfume under the name ‘By George!’ as part of their tourism campaign.

It was reported that the scent was sprayed on groups of newly-arrived tourists in airports and in known tourist destinations. However, it was also said that in order to produce that scent, they had had to prepare quite a large amount. The eau de toilette required £3,250 for a bottle and an additional £5,250 for its promotions.

Mark Wallace, one of the members of the complaining TaxPayers' Alliance, said in an interview: "This is a complete waste of taxpayers' money. Many firms in England's tourism industry are in real trouble, and [they] need real help in attracting visitors and generating business.

“What they don't need is some quango wasting taxpayers' cash on ridiculous gimmicks at their expense."

According to reports, it was CPL Aromas that was designated by the quango to produce the perfume. It was a PR firm that the quango also hired to handle the promos promotions.