Majority plan for holiday tour

As the New Year draws near, many people are almost done with their holiday plans. In the online survey conducted by ACNielsen, which involved more than 3,000 respondents aged 15 to 54 years old, eight out of ten Chinese people are preparing for a week-long holiday trip.

The survey reveals that most of the main reasons why Chinese citizens take a holiday during the season are family reunions. It also shows that 45% of the respondents will be going to China to attend the Spring Festival family events, 18% will travel to local holiday destinations, and nearly one in ten will be going abroad.

"In China, many people move to cities or provinces for better job opportunities. The Spring Festival and a family reunion are what most have been looking forward to after a long year of hard work", said ACNielsen China Head of Travel and Leisure Research, Grace Pan.

Several mainland travellers prefer the south, such as Macao, Hong Kong and other Asia-Pacific regions popularly known for being the best spots.

In the survey of those who booked for trips abroad, 74% wish to visit Hong Kong, while other destinations included in the top list of the mainland travellers are: Macao, South Korea, Japan, Malaysia, Singapore, Taiwan and Thailand.

Despite the freezing weather condition, 13% of the respondents want to visit Europe, Canada and the United States, though none of these countries have endorsed destination status.