Campaign to endorse Maharashtra tourism

Maharashtra Tourism Development Corporation in partnership with India tourism organised a promotional campaign called Explore Incredible Maharashtra. This project aims to boost India’s new tourism packages.

“The outbreak of the H1N1 flu in the state, not to forget the economic slowdown has affected tourism in the state quite extensively. We want to give the sector a push and this promotion is a way to revive the industry and get it up and running”, says MTDC general manager Vijay Chavan. This month-long campaign, which will start on 1 September, includes exhibiting displays in India Tourism’s Mumbai office in Churchgate.

Chavan explains that the aim of the campaign is to offer international and even domestic tourists a view of what Maharashtra can offer in the culture and art industry, including their cuisine. He also adds that the campaign is meant to demonstrate the state’s various tourist attractions.

Several cultural programmes are available every week in the campaign, which include textile, art, traditional craft, music and dance in Maharashtra.

The MTDC is also planning to take the promotion to the state’s other cities. In the meantime, the Maharashtra State Emporium known as Trimurti will exhibit and sell Maharashtra artefacts.

On the other hand, India Tourism has plans to launch similar programmes in order to endorse other states in India, such as Madhya Pradesh, Goa, Chhatisgarh, and Gujarat.